MaxPreps, the nation's largest high school sports media company and a CBSSports.com site, and Hudl, the leader in online video coaching tools, today announced a multi-year agreement that will highlight athletes around the country with extensive video coverage and streamline the process of gathering data for high schools.
Beginning with the current fall sports season, MaxPreps.com will feature Hudl highlight reels on its team and athlete pages, offering fans access to a rich library of video highlights for more than 15,000 high school football teams and hundreds of thousands of individual athletes. MaxPreps will also use highlights from Hudl in its studio programming, which often features the top college recruits, amazing plays, and the biggest games in the nation.
The agreement will consolidate the in-game and post-game processes for recording and integrating statistics, allowing coaches to enter data into Hudl's pioneering Tag A Game app, where it will automatically sync to both Hudl and MaxPreps.
"We are excited to work with MaxPreps in a way that will benefit coaches and athletes," said Hudl CEO David Graff. "Hudl is where coaches live throughout the season. They need access to video, coaching tools, and statistical data all in one place. By pulling everything into Hudl, coaches can better prepare their athletes for competition and still get that information delivered to MaxPreps. Our team at Hudl spent a lot of time studying coaches' workflows for stats, and developed new tools to help them utilize Hudl at a higher level, all while automatically syncing with MaxPreps."
"MaxPreps and Hudl both place the high school coach at the center of our businesses, and our new agreement will be revolutionary for high school sports," said MaxPreps Founder and President Andy Beal. "In addition to saving coaches time, the partnership will provide high school sports fans, players, and parents with even more in-depth content about their teams, create exciting advertising opportunities, and take the MaxPreps experience to a whole new level."
The integration of stats and video will start with high school football and expand over time into other sports.
Advertising InquiriesThe partnership will bring the millions of MaxPreps users a vast new library of sports video content. In addition, it will create a vast pool of impressions for advertisers to reach engaged users in the burgeoning high school sports video space with millions of new video pre-roll impressions per year.
For advertising inquiries, please reach out to Peter Ehrlich at
peter.ehrlich@cbsinteractive.com.
About MaxPrepsMaxPreps is the leading online high school sports destination offering high school sports fans the most comprehensive coverage with the latest news, analysis, rankings and streaming content. MaxPreps aspires to cover every high school team, game and player by partnering with over 50,000 coaches and high school sports state associations throughout the United States. A unit of CBS Interactive and a CBSSports.com site, MaxPreps was founded in August 2002 and is headquartered in Cameron Park, Calif. For more information about MaxPreps and for the latest high school sports news, scores and expert analysis, please visit
www.maxpreps.com.
About HudlHudl is a leading software company changing the way sports teams train and stay ahead of their competition, offering video distribution, play diagrams, coaching presentations and more, securely available to all coaches and players online. Thousands of programs, from the smallest youth teams, to high schools, elite colleges and professional teams, rely on Hudl's software to give them the competitive edge they need to succeed. Founded by David Graff, Brian Kaiser and John Wirtz in 2006, Hudl was created to meet the evolving demands of coaches.
Media ContactsAnnie Rohrs 646-472-3961
annie.rohrs@cbsinteractive.com.
