Video: Nike LeBron Soldier 11 ‘Prototype'Release comes on the eve of NBA Finals.LeBron James is making his seventh straight appearance in the NBA Finals.
That kind of consistency allowed for bold planning on the release of his latest shoe – the Nike LeBron Soldier 11 Prototype.
It hit stores and the web Wednesday ($140) and is already sold at Nike.com.
LeBron and the Cavaliers begin their quest for back-to-back NBA titles Thursday night against the Warriors.